Selected Work

Outcomes our clients brag about.

A look inside how we combine strategy, creative and performance to build market leaders.

Hospitality

Sec Restaurant

01
Challenge

A Rosebank restaurant with excellent food but low discoverability and inconsistent weekend occupancy.

Strategy

Full rebrand, local SEO dominance, and a social content engine showcasing the chef and dining experience.

Execution

Visual identity refresh, Google Business optimisation, Instagram reels series, and targeted paid social within a 5km radius.

Results
+240% weekend bookingsTop 3 Google Maps ranking+18K Instagram followers in 6 months
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Retail

Pick n Pay

02
Challenge

A national retail chain needing to cut through noise and drive measurable foot traffic in competitive Johannesburg zones.

Strategy

Hyper-local campaign layers combining traditional retail media with precision digital targeting and loyalty amplification.

Execution

Geo-fenced digital OOH, Meta and Google Performance Max campaigns, in-store activation tie-ins, and Smart Shopper data-led creative.

Results
+18% same-store sales+34% new loyalty sign-ups6.2x media ROI
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Recruitment

CG Recruitment

03
Challenge

A mid-sized recruitment firm invisible to enterprise clients despite strong candidate networks.

Strategy

B2B brand positioning as a talent partner, not a supplier, backed by thought leadership and account-based marketing.

Execution

Brand platform, LinkedIn thought leadership program, case-study content hub, and ABM campaigns targeting HR directors.

Results
+185% qualified leads47% increase in enterprise briefsFeatured in HR publications
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